Appropriate background music will help to support your marketing message. Wrong music will distract the viewers and make your video look unprofessional.
Tips for choosing proper background music for marketing videos
Tip 1: Know the goal of your video
Knowing the goal will help you to understand how the music can support your marketing message.
Tip 2: Define the mood
Do you want your viewers to feel happy, pumped, uplifting or relaxed?
Tip 3: Keep Background Music In The Background
Don’t use music that draw attention away from the video or overpowers the narration.
Background Music Examples
Bright Prospects2:28 96 bpm
Corporate Motivation3:29 110 bpm
Key To Success (inlc. 5 loops)2:50 115 bpm
The Future Happens Today2:21 112 bpm
Tip 4: Mind Your Target Audience
If you’re trying to reach a broad market choose the music that is neutral and broadly appealing.
Tip 5: Keep It Steady
Pick music with steady pace and no sudden changes in mood or instrumentation.
Tip 6: Keep It Current
Unless there is a good creative reason, use modern sounding music.
Tip 7: Use Loops
Combine individual loops to construct a custom soundtrack of specific length or desired instrumentation.
Note that many tracks available for licensing at Safe Music List come bundled with seamless loops. Furthermore, custom loops can be created on request.
Crank Me Up (incl. 6 loops)2:12 130 bpm
Energetic Upbeat Bumper (incl. 4 loops)0:30 120 bpmFrom: $8.00
Friendly And Fun Ukulele (incl. 7 loops)1:31 126 bpm
The Work Never Stops (incl. 4 loops)2:42 114 bpm
Tip 8: Get Proper License For The Music You Use!
Always obtain permission / license to use the music. Keep it on file for any possible copyright dispute.
Get your license from a music library that specializes in background music for marketing videos.
If you plan on uploading your marketing video to YouTube, make sure the license explicitly covers commercial YouTube use.
We also welcome you to listen to our top 20 best selling royalty free music tracks that appear in many corporate and marketing videos on YouTube and elsewhere.
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2 thoughts on “Infographic: Tips For Choosing Background Music For Marketing Videos”
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It got me when you mentioned paying attention to who the target audience will be when choosing a music for the video and making sure that it is appealing to them. Since I am not very experienced in this, I think it is best that I hire a professional to assist me. All I know is that the target audience of the brand is children. Only a professional will be able to determine the best beat to use. Thank you for mentioning this.