How To Choose Background Music For Political Ad Video

Music is one of the critical elements of any political ad, because it instantly establishes the tone of the video

how to choose music for political ads

Aim for music that creates emotional response

You want to create political ads that trigger an emotional response from your audience. Depending on the nature of the ad the emotion you seek to trigger may vary from warm and fuzzy to motivation to shock and disgust.

Music might be the last element added to the political ad videos but it’s surely one of the most critical, because it instantly establishes the tone, before anything is even said or presented in the video.

Furthermore, this works even if the viewer does not pay much attention to the ad, left alone the music.

Choose the kind of response you want

Matthew Nicholl, chair of Berklee College of Music’s contemporary writing and production department identifies several types of background music most commonly used in political video ads.

Uplifting and inspiring

Uplifting motivational music with emotional “We can do it!” message.

  • Business Inspiration

    2:27 68 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Celebrate Success

    2:26 123 bpm
    5 out of 5
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Reaching For The Top

    3:54 125 bpm
    5 out of 5
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Spirit Of Success

    2:46 120 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page

More inspirational uplifting instrumental music

Positive and happy

Warm and positive music that invokes the feeling of confidence and trust. The main message here is “You are in good hands!”

  • Be The Change

    2:10 110 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Shining Through

    2:16 102 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Working for Better Tomorrow

    2:41 68 bpm
    5 out of 5
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page

More positive instrumental music  More warm instrumental music

Sad or dark

Sad or uneasy music that aims to make us anxious and uncomfortable, in order to bring our attention to something that isn’t working or not good. This kind of music is typically used in what is known as “attack ads” that focus on the weaknesses of the opposing candidate.

  • Calm Piano Inspiration

    2:04 65 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • From: $15.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Forgotten Children

    2:27 106 bpm
    From: $19.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page
  • Rise Of The Machines

    2:00 115 bpm
    From: $15.00
    SELECT LICENSE TYPE
    Personal Royalty Free License

    To use in personal or small business (up to 10 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.

    Commercial Royalty Free License
    Extended Royalty Free License
    or visit the details page

More dark sad instrumental music

More tips for choosing political ad music

  1. Using a track by a popular recording artist may get your soundtrack the instant recognition but may introduce the licensing and performance royalties liability.
  2. Prominent artist with different political views may refuse to let you use their music altogether. For instance, Neil Young refused to allow Donald Trump to use his song Rocking in the Free World at political events.
  3. Consider using royalty free music, so you don’t have to worry about the performance royalties and can freely use music in broadcast, online video, or at public events.
  4. Get music from a reputable music licensing source that will assist you in case of any licensing dispute or with clearing the YouTube content ID copyright claims.

Listen to Playlist: Political Ad Music

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One thought on “How To Choose Background Music For Political Ad Video

  1. I like your tip about avoiding sad and uneasy music. That makes sense considering you don’t want to make your viewers feel uneasy. I’ll have to consider your tips so that I can launch good ad campaigns.

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